Last modified: 29th March 2022
Reform Clothing Co. ('Reform', 'Reform Clothing', 'we' or 'us') is committed to providing quality services to you at www.reformclothing.com (the 'Site') and this policy outlines our ongoing obligations to you in respect of how we collect, use, and share information that we gather about users of our site.
We have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) (the Privacy Act). The NPPs govern the way in which we collect, use, disclose, store, secure, and dispose of your Personal Information. A copy of the Australian Privacy Principles may be obtained from the website of The Office of the Australian Information Commissioner at www.aoic.gov.au
Your use of our Site is subject to our terms and conditions. You understand that by using the Site and the Service, you have agreed to the terms and conditions of this Agreement and you agree to use the Site and the Service solely as provided in this Agreement. This Policy may change from time to time (see Changes to this Policy). Your continued use of our Site after we make changes is deemed to be acceptance of those changes so please check this Policy periodically for updates.
What is Personal Information and why do we collect it?
Personal Information is information or an opinion that identifies an individual. Examples of Personal Information we collect include: names, addresses, email addresses, phone and facsimile numbers. We also collect any other information that you choose to provide us through our Site (e.g. contents of messages, orders or designs you send or create on our Site). This Personal Information is obtained in many ways including correspondence, by telephone, by email, via our website reformclothing.com, from your website, from media and publications, from other publicly available sources, from cookies, and from third parties. We don’t guarantee website links or policy of authorised third parties.
We collect your Personal Information for the primary purpose of providing our services to you, providing information to our clients and marketing. We may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure. You may unsubscribe from our mailing/marketing lists at any time by contacting us in writing. When we collect Personal Information we will, where appropriate and where possible, explain to you why we are collecting the information and how we plan to use it.
Sensitive information is defined in the Privacy Act to include information or opinion about such things as an individual's racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record, or health information.
Sensitive information will be used by us only:
For the primary purpose for which it was obtained,
For a secondary purpose that is directly related to the primary purpose,
With your consent; or where required or authorised by law.
Information we collect
Information is collected directly from you or through the use of our Site and from third parties. We may combine all of the information we collect about you from these various sources.
Information we collect directly from you. Depending on how you use our Site, you may provide us with certain information that can identify you as an individual, such as your name, email address, phone number, credit or debit card information, and shipping or billing address (collectively, 'Personal Information'). We will also collect any other information that you choose to provide to us through our Site (e.g. contents of messages you send to us through our Site).
Content that you provide. You may upload graphics, photos or other materials to the Site ('Content'). If you post Content on our Site, the Content (e.g. jacket designs), as well as other information (e.g. user name, your name, design name, order name and instructions), may be available to all visitors to our Site, and we cannot prevent such Content or information from being used in a manner that may violate this Policy, our User Agreement, the law, or your personal privacy. Information we collect about you from third parties. We may collect information about you from third parties. For example, we may collect demographic information from public sources and from third-party data and analytics companies. In addition, we may collect information about you from other Reform Clothing users (e.g. if one user invites you to join a project or order). Information we collect automatically through your use of our Site. We may automatically collect information about your use of our Site and your orders, including but not limited to your Internet protocol ('IP') address, the type of web browser you are using, the website that led you to our Site; the website you visit after leaving our Site, the pages you view on our Site, the dates and times you access our Site, and information about any orders you place, such as your order identification number, items ordered, and the cost of your order.
How we use your information
Reform Clothing may use your information, including Personal Information and/or content, for the following purposes:
Providing our services.
To facilitate your orders and administer your account; to respond to your questions or requests; to provide you with news or other information we think may interest you; to communicate with you about your account, orders or use of our Site or for other informational purposes; to improve our services; for other account or customer support-related purposes. Please note that we use your email address to save and identify your products designs on our Site.
Marketing and advertising.
To provide you with special offers, product information and other marketing or promotional communications from Reform Clothing. We may provide marketing or advertising to you in a variety of ways, including through our Site, via email, or on other third-party websites (e.g., Facebook Ads). See Third-Party Applications for more information.
Research and analytics.
To analyse how customers use our Site, services and products; to analyze how customers interact with marketing or other communications we send to them; for other research, analytical and statistical purposes. This research may include creating profiles to help us analyse or predict your personal preferences or interests for marketing purposes.
Where reasonable and practicable to do so, we will collect your Personal Information only from you. However, in some circumstances, we may be provided with information by third parties. In such a case, we will take reasonable steps to ensure that you are made aware of the information provided to us by the third party.
Disclosure of Personal Information
Your Personal Information may be disclosed in a number of circumstances including the following:
Third parties where you consent to the use or disclosure,
Where required to complete your order,
Where required or authorised by law.
We are based in Australia, so your Personal Information will be processed in Australia. However, some of our related entities and third-party goods and services providers are located overseas. We may need to share your Personal Information with organisations or persons located outside of Australia.
The countries in which these organisations or persons are located will depend on the circumstances, but in the course of our ordinary operations, we may disclose Personal Information to our third-party service providers located in the United States, China and Japan.
If we disclose Personal Information to a third party in a country that does not have equivalent privacy laws to Australia, we will take steps to ensure that you are provided with appropriate safeguards in respect of your Personal Information. This might include entering into contractual clauses with the third party that place obligations on the third party in relation to their handling your Personal Information.
Whilst Reform Clothing will take all reasonable care to ensure that overseas providers will handle your Personal Information securely, you acknowledge that by agreeing to the disclosure of your Personal Information to these overseas entities for the purposes stated above, Reform Clothing will not be held accountable for any breaches of the Australian Privacy Principles by an overseas recipient.
Security of Personal Information
Your Personal Information is stored by 3rd Parties including Salesforce, Amazon Web Services (AWS), Klaviyo, and Intercom in a manner that reasonably protects it from misuse and loss and from unauthorised access, modification or disclosure.
When your Personal Information is no longer needed for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify your Personal Information. However, most of the Personal Information is or will be stored in client files which will be kept by us for a minimum of 7 years.
Access to your Personal Information
You may access the Personal Information we hold about you and update and/or correct it, subject to certain exceptions. If you wish to access or update your Personal Information, please submit a request via our contact us form or email firstname.lastname@example.org with the requested data or changes for our review.
Reform Clothing Co will not charge any fee for your access request or to update personal information, but may charge an administrative fee for providing a copy of your Personal Information.
In order to protect your Personal Information, we may require identification from you before releasing the requested information.
Maintaining the Quality of your Personal Information
It is important to us that your Personal Information is up to date. We will take reasonable steps to make sure that your Personal Information is accurate, complete and up to date. If you find that the information we have is not up to date or is inaccurate, please advise us as soon as practicable so we can update our records and ensure we can continue to provide quality services to you. You can submit a request via our contact us form or email email@example.com.
This Policy may change from time to time and is available on our website.
Address Reform Clothing Suite 3, 85-87 Charles Street Kew, 3101, VIC, Australia Phone: 1300 885 927
What Are Cookies
You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in disabling certain functionality and features of this site, therefore it is recommended that you do not disable cookies.
The Cookies We Set
Email newsletters-related cookies: This site offers newsletter or email subscription services and cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users.
Orders processing-related cookies: This site offers e-commerce or payment facilities and some cookies are essential to ensure that your order is remembered between pages so that we can process it properly.
Forms-related cookies: When you submit data to through a form such as those found on contact pages or comment forms, cookies may be set to remember your user details for future correspondence.
Site preferences cookies: In order to provide you with a great experience on this site, we provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences, we need to set cookies so that this information can be called whenever you interact with a page that is affected by your preferences.
This site uses Google Analytics, which is one of the most widespread and trusted analytics solutions on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.
Third-party analytics are used to track and measure the usage of this site so that we can continue to produce engaging content. These cookies may track things such as how long you spend on the site or pages you visit which helps us to understand how we can improve the site for you.
From time to time, we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features, these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimisations our users appreciate the most.
As we sell products, it's important for us to understand statistics about how many of the visitors to our site actually make a purchase and as such this is the kind of data that these cookies will track. This is important to you as it means that we can accurately make business predictions that allow us to monitor our advertising and product costs to ensure the best possible price.
The Google AdSense service we use to serve advertising uses a DoubleClick cookie to serve more relevant ads across the web and limit the number of times that a given ad is shown to you. For more information on Google AdSense, see the official Google AdSense privacy FAQ.
We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites - including Facebook, Twitter, and Google+ - will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.
CloudFront Amazon CloudFront is a web service of Amazon Web Services, Inc., P.O. Box 81226, Seattle, WA 98108-1226, http://aws.amazon.com ('CloudFront') that speeds up distribution of static and dynamic web content such as .html, .css, .js, and image files, to users. CloudFront delivers content through a worldwide network of data centres called edge locations. When a user requests content that is being served with CloudFront, the user is routed to the edge location that provides the lowest latency (time delay), so that content is delivered with the best possible performance.
If the content is already in the edge location with the lowest latency, CloudFront delivers it immediately.
If the content is not in that edge location, CloudFront retrieves it from an Amazon S3 bucket (where we have hosted our assets for the website) or an HTTP server (in our case, our production web servers in AWS S3) that has been identified as the source for the definitive version of the content.
CloudFront captures information about each request that includes system logs which captures the following information: IP address, lat/long of the server which served the request, country, and date and time. More information about AWS's privacy practices can be found at https://aws.amazon.com/privacy/.
Google Tag Manager (GTM)
Site Search 360
We use Google Optimize to carry out A/B Testing. Cookies are used to record a person’s involvement in a website experiment, e.g. an A/B test where half of our website users see one webpage, and the other half see an alternative version. This helps us test that the changes we make to our site are actually making it better.
We use Hotjar to track the step-by-step path you take through the website. It also shows us when you exit a section of the site, e.g. when you click on a content post or within our design lab and then leave before completing the activity. This helps us figure out what content and experiences you like, what needs to be tweaked, and what we need to get rid of.
We may also use Intercom as a medium for communications, either through email, or through messages within our product(s). The Intercom Messenger Apps and Apps in Inbox products may also provide you with access to other third-party applications such as Stripe. You should consult these third parties' privacy notices for further information on their use of your personal data. As part of our service agreements, Intercom collects publicly available contact and social information related to you, such as your email address, gender, company, job title, photos, website URLs, social network handles and physical addresses, to enhance your user experience.
We use Klaviyo email marketing services to send periodic promotional or informational emails to you about Reform Clothing and offers. Cookies are used to identify and track activity and store data and preferences based on user behavior. In the event you do not wish to receive promotional emails from Reform Clothing, you may opt out of such communications by following the opt-out instructions contained within the body of any email message you receive or by emailing us at firstname.lastname@example.org and requesting that you no longer receive communications from us. It may take us up to ten (10) business days to process your opt out request. Even if you have opted out of receiving marketing and promotional emails from us, we may still send you transactional emails, such as emails about your account or the services you have requested from us.
We use Ruler Analytics to capture attribution data and key user interactions to help understand our user journey. Ruler Analytics tracks visitor activities on our website by setting cookies on your browsers and tracking form submissions. These cookies are set in order to remember when a visitor returns to our site. Ruler Analytics sets first-party cookies for tracking purposes, and sets third-party cookies for redundancy. Using first-party and third-party cookies together is standard in the marketing automation industry. Ruler Analytics cookies do not store personally-identifying information - they store only a unique identifier. Cookie Name: _ra Used to improve functionality and to help measure the number of page visits and traffic sources our site receives, we use a monitoring service provided by Ruler Analytics.
Changes to this Policy
This Policy was last updated as of the 'Last Modified' date above. Reform Clothing Co can modify this Policy at any time and will post any updates to our Site. We therefore encourage you to review this page frequently for any changes.
Hopefully, that has clarified things for you and as was previously mentioned if there is something that you aren't sure whether you need or not, it's usually safer to leave cookies enabled in case it does interact with one of the features you use on our site.
However, if you are still looking for more information then you can contact us through our contact page.